A lot of effort to sell headlights.
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Google’s branding clinic: 3 reasons why its new Chrome spot works
The web is … well, that’s obvious, isn’t it? The web is what you make of it. It’s amazingly informative and blazingly deceptive. And increasingly, it’s video. Which is the point of Google’s new spot. Why does Google hope to build its brand — and its YouTube viewership, Chrome browser usage, and search engine business…
Warning: Contagion
The power of contagion is especially strong in tight public places like this subway in Berlin. Just as in the gut-wrenching movie by Steven Soderbergh, this film about contagion features people who might actually be foaming at the mouth as a result of their affliction. Spoiler alert: no one gets out alive.
What kinds of video are people watching at work?
According to research reported by Wistia, 64% of Americans admit to watching video on their mobile devices at work. 53% are men and 34% of women. Hmmm…. that only makes 87%. Not sure what sex the other 13% are! 37% don’t care if they’re caught… the others watch on the QT. Here’s what they say…
Postmodern love story
If the watchword of postmodern thinking is fragmentation, then I just found the great postmodern love story: Split screen – a love story. Very nicely conceived and executed, even for those of us who don’t know our London geogoraphy. Splitscreen: A Love Story from JW Griffiths on Vimeo.
The debt ceiling test: communicate or fail?
Like many Americans who worry about the future and wonder about the best policy to pursue, I watched the President’s speech Sunday night, and Rep. Boehner’s immediate response afterward. They offer a sobering lesson on how ineffective the use of video be when we care about our message the most. Don’t let the high stakes…
Chrysler – Half Time, America
All the right moves.
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