Category Archives: admissions marketing

Finally, something fresh

Oh, boy, finally I’ve got something brand new to share. These admissions projects, in which every nuance must be weighed and balanced and reviewed by a committee, seem to take forever. It’ll probably get tweaked one more time, but here’s a pretty darn finished version of a contemporary college admissions piece done on a very…

Appreciating the Audience

The most important part of successful communication is to appreciate the audience. Hillman Curtis styles it, “Eat the Audience”. It means to know, to have empathy for. It also means to honor, or value their perspective, their biases, and their preferences. And it means to understand and have emotional intelligence regarding how our own perspectives…

Colleges and pay

An interesting statistical exercise appeared in the New York Times and came to me via a tweet from @danschawbel: Do Elite Colleges Produce the Best-Paid Graduates? The article engaged me on several levels. As a marketing/influence consultant who primarily works with colleges in recent years, it was interesting to see the value of liberal arts…

Back in the saddle

Back from an excellent National Small College Enrollment Conference. Thanks to the Neil and Karen Clark, and Jim Black, for putting together a very useful program and keeping the size manageable yet diverse. It was nice to see Jeff Kallay again and hear his talk on college visits. I’ll have a review soon. Here’s a…

Branding Disorder

Thanks to John Moore at Brand Autopsy, my next summer book will be Obsessive Branding Disorder, by Lucas Conley. I always love to read stuff that validates my personal philosophies! Here are a couple of quotes from the Fast Company essay that spawned the book: A brand is a result, not a tactic. One cannot…

Another College Video spoof

Here the target is political correctness, and the silliness of using on-camera spokespeople to sell a college like it was a used car. “Whiteman” college…. [youtube=http://www.youtube.com/watch?v=HFktoH-oHkU]

Back on Barack

No, I didn’t leave to join the Obama campaign. And no, I haven’t been recently released from the Hillary campaign either. I just got too busy to blog, too focused on client projects that were pressing and proprietary. Hopefully, I’m back. But I couldn’t pass up this little college marketing gem: a Brussels college that…

ObaMac

Millennial sensibilities appear poised to determine who our next President will be. All of the research has been showing us that Millennials are diverse, are brand oriented, are media savvy, and most importantly, public spirited and community oriented. So it shouldn’t surprise us that they’ll begin to flex those muscles in ways that will impact…

Unreason and me(dia)

[youtube=http://www.youtube.com/watch?v=juOQhTuzDQ0] This video is the latest YouTube example of what Susan Jacoby writes about in her new book, The Age of American Unreason. The question is, are Americans hostile to knowledge? What do you think I am? A clique chic geek? How should I know?!!!

Inspiration – III

Enjoying some personal recharge time in San Diego, I met a couple of committed walkers who taught me some great insights into authenticity as a personal and institutional lifestyle. I was climbing Cowles Mountain, the highest spot in San Diego county. It’s a great spot to enjoy the sunrise — an hour up, 15 minutes…