Category Archives: advancement

Refreshing talent, refreshing subject

Paul Pryor, excellent documentary style video producer from Austin, created new Charitywater fundraising video.

How to motivate with video 2: Six ways to inform the mind

Here are 6 tips on keeping our content informative … without preaching: Talk like you’ve been listening. Today we need the audience’s permission to present our movie. ┬áSo approach them with a listening attitude — a perceptible sensitivity to why they may be troubled, baffled, or bored. Acknowledge the barriers, their questions. This is really…

Appreciating the Audience

The most important part of successful communication is to appreciate the audience. Hillman Curtis styles it, “Eat the Audience”. It means to know, to have empathy for. It also means to honor, or value their perspective, their biases, and their preferences. And it means to understand and have emotional intelligence regarding how our own perspectives…

The Three M's of Motivation – part 1: Cross the Moat

As part of my ICAA presentation on “Using Video: When it’s powerful, when it’s not”, I first talked about how we think and what motivates us. To set it up I used a clip of a little boy who I had interviewed. I asked him, “If you could change the world, what would you change?”…

Using Video: When it’s powerful, when it’s not (presentation)

Here the slides from my ICAA presentation. Four of the video clips are on YouTube now, linked at the end. See and download the full gallery on posterous Hopefully you’ll be able to open the homepage in your browser and then navigate through the slides. The video clips are not included… I’ve put one of…

Modern video falls flat in a postmodern world

One reason why video usually fails to motivate people is that its user still holds the Modern flat-earth concept of authoritative messages: The communication style here is to present an audience with a complete perspective. No questions except rhetorical ones. In preparation for my talk I spent an hour perusing the web for fundraising videos,…

Video Best Practices Input

I’ll be speaking on “Best Video Practices” at the Independent College Advancement Associates conference in late July, and would welcome any success stories or horror stories to help me round out what I’m bringing from my own experience and observations. If you have or saw a video you liked, or better yet, that got results,…

Learning is the Teacher's responsibility

This ought to ruffle some feathers…. Reflecting on the technology and boredom issues in the classroom, raised in Michael Wesch’s “A Vision of Today’s Student” (see previous post), I am not going to blame the student, even though they’re an easy target; nor the university system, where the economics pressure inexperienced teachers into the classroom;…