Oh, boy, finally I’ve got something brand new to share. These admissions projects, in which every nuance must be weighed and balanced and reviewed by a committee, seem to take forever. It’ll probably get tweaked one more time, but here’s a pretty darn finished version of a contemporary college admissions piece done on a very…
Tag Archive: admissions marketing
Another College Video spoof
Here the target is political correctness, and the silliness of using on-camera spokespeople to sell a college like it was a used car. “Whiteman” college…. [youtube=http://www.youtube.com/watch?v=HFktoH-oHkU]
College Humor spoofs College Videos
A well-placed set of barbs really raises the question: does any college really need a video? Certainly, not, if it ain’t authentic and substantive. Enjoy. [youtube=http://www.youtube.com/watch?v=hbsdlSpA2GU]
Back on Barack
No, I didn’t leave to join the Obama campaign. And no, I haven’t been recently released from the Hillary campaign either. I just got too busy to blog, too focused on client projects that were pressing and proprietary. Hopefully, I’m back. But I couldn’t pass up this little college marketing gem: a Brussels college that…
ObaMac
Millennial sensibilities appear poised to determine who our next President will be. All of the research has been showing us that Millennials are diverse, are brand oriented, are media savvy, and most importantly, public spirited and community oriented. So it shouldn’t surprise us that they’ll begin to flex those muscles in ways that will impact…
Unreason and me(dia)
[youtube=http://www.youtube.com/watch?v=juOQhTuzDQ0] This video is the latest YouTube example of what Susan Jacoby writes about in her new book, The Age of American Unreason. The question is, are Americans hostile to knowledge? What do you think I am? A clique chic geek? How should I know?!!!
Inspiration – III
Enjoying some personal recharge time in San Diego, I met a couple of committed walkers who taught me some great insights into authenticity as a personal and institutional lifestyle. I was climbing Cowles Mountain, the highest spot in San Diego county. It’s a great spot to enjoy the sunrise — an hour up, 15 minutes…
Taking out the good lines
Hillman Curtis is one clear-thinking web designer, who has evolved into video production. (I am a video producer, who has evolved into web design and branding). In his book, MTIV, he quotes Hemingway: “Write the story. Then take out all the good lines, and see if it still works.” That’s the key to effective storytelling….
Fair use abuse
This Chronicle clip talks about the academic/pop culture remix uses of copyrighted video on the web. The American University profs in the interview claim that the sorts of uses they sample for the reporter are fair, and contribute to a new kind of dialog among people. I’m not inclined to agree. I think most of…
Authentic authenticity
Over the last few weeks I’ve kept coming back to the issue of authenticity, as discussed on YouTube and as advocated by Andy Beedle. Authenticity is my mantra, my corporate compass, but YouTube’s shock-schlock and Beedle’s quest for viral humor seem to me to be cheap substitutes for the real thing. Here’s a year-end reflection…
