Tag Archive: best Super Bowl spots

Kia Optima-izes its branding statement

Sitting in a wings bar, enjoying the Super Bowl with a crowd of strangers, only a few spots held audience attention and elicited a collective moment of recognition. The Kia Epic Ride comercial was one that did. First of all, it starts with a closeup that implies a story. A couple is handcuffed to a…

VW Star Wars wins the Spot War with boy toys

…what makes it all “click” is the story. In 30 seconds we meet a little boy who is thinking big… but his “force” just doesn’t work. Nothing responds to his will, not even a sandwich. And then, suddenly, he gets powerful. It surprises and scares him. He is so surprised, he wheels around to see if his parents noticed his amazing power… and we are let in on the secret…

And the winner is… (best car Super Bowl spots)

I missed most of the Super Bowl, and had to watch the spots afterward to get my annual taste-test of advertising trends. There’s Adweek’s great coverage, USA Today’s ad meter, Ad Age’s Bob Garfield rundown, and many other opinions if you want to compare impact and effectiveness. Most agree that Go-Daddy captured the flag in…