Here are 6 tips on keeping our content informative … without preaching: Talk like you’ve been listening. Today we need the audience’s permission to present our movie. So approach them with a listening attitude — a perceptible sensitivity to why they may be troubled, baffled, or bored. Acknowledge the barriers, their questions. This is really…
Tag Archive: Glencoe
Blast from the Past
Here’s one from the Ztoryteller archives. This is an excerpt from a sales video I did for Glencoe McGraw-Hill. The product is Glencoe Accounting: Real-World Applications & Connections — a complete instructional system for high school business students. In order to humorously dramatize the “connections” to real-world experience, I wrote a script in which the…
