Millennial sensibilities appear poised to determine who our next President will be. All of the research has been showing us that Millennials are diverse, are brand oriented, are media savvy, and most importantly, public spirited and community oriented. So it shouldn’t surprise us that they’ll begin to flex those muscles in ways that will impact…
Tag Archive: Millennials
Unreason and me(dia)
[youtube=http://www.youtube.com/watch?v=juOQhTuzDQ0] This video is the latest YouTube example of what Susan Jacoby writes about in her new book, The Age of American Unreason. The question is, are Americans hostile to knowledge? What do you think I am? A clique chic geek? How should I know?!!!
Vision of students – video reply
The Chronicle of Higher Education reports that Michael Wesch’s video on the state of student learning in Web2.0 America has been augmented by a remix that adds the racial dimension. Michael responds that they considered including racial statistics to the original but felt it was too emotional of an issue and would “draw attention away…
Humor as perpetual emotion
An open letter to Andy Beedle… I’m an Andy Beedle fan. Love your sense of humor, admire your ability to assemble a creative staff and deliver a measurable marketing success to college clients. I share your commitment to the college market, and share your perspectives on many issues related to marketing to Millennials, including the…
Facebook vs. porn
Here’s another interesting trend, as revealed in Time: … after other social networks, the most clicked-on category of sites was search engines, with 11.6% of all downstream visits. Web-based e-mail services were next with 8.5%. Blogs came in third in popularity at 6.1%, claiming more than four times the number of visits to traditional news…
Facebook sharkbait
First, what the press is saying: “Facebook has turned all the people who rooted for it into a lynch mob….from media darling to devil. The most interesting thing about Facebook right now is who will replace it.” My take: Millennials at their core are civil libertarians, but not in the way Boomers are. Unlike Boomers,…
Rhythm and contrast
Here’s a link to something fun for a former typesetter like me. Helvetica Happy 50th excerpt 1.[youtube=http://www.youtube.com/watch?v=McZSUjP1AcE] The first one has a fun visual montage. The 2nd one talks about the importance of type to design and the emotional impact of such subtle designer’s choices. For me, the movie illustrates the relevance of a designers…
They're not there
My hopes that I’m Not There would present insights into the thinking process of Millennials were somewhat disappointed when I saw who remained in the theater as the lights came up and the final Dylan songs carried right through to the last credits. Behind me, 4 bearded professorial types stretched and chuckled about the inside…
Millennials' webnetworking and ethnicity
Interesting research at Northwestern finds a connection between ethnicity and the sites millennials choose for their social networking activity. The research surveyed just over 1000 freshmen at my daughter’s school, UIC — which is in the top 10 nationally in terms of student ethnic diversity. Facebook enjoys 80% usage, 75% frequently. MySpace is used by…
Cinematic COW
On a slow college cave day I’ll upload one of my cinematic sheep experiences. But right now I want to talk about the cinematic COW, that is, what the creative Community of the World says about what makes for a cinematic experience. This is important, because Millennials combine a passion for movies with an allergy…
