Tag Archive: persuasion

Motivation, Hollywood style

Lots of my favorite movies illustrate motivation principles. Runaway Jury, A Civil Action, The Insider, The Rainmaker, Quiz Show. Documentaries that fail at motivation include An Inconvenient Truth and Sicko.

How to motivate with video 2: Six ways to inform the mind

Here are 6 tips on keeping our content informative … without preaching: Talk like you’ve been listening. Today we need the audience’s permission to present our movie. ┬áSo approach them with a listening attitude — a perceptible sensitivity to why they may be troubled, baffled, or bored. Acknowledge the barriers, their questions. This is really…

Appreciating the Audience

The most important part of successful communication is to appreciate the audience. Hillman Curtis styles it, “Eat the Audience”. It means to know, to have empathy for. It also means to honor, or value their perspective, their biases, and their preferences. And it means to understand and have emotional intelligence regarding how our own perspectives…