You heard it here 697,423rd. Lots of talk about upcoming announcements, domain URLs that have been purchased, mysterious machines appearing, even a case last year of hari kari involving a Chinese person whose copy of a secret iPhone or tablet device was stolen. I’ve been busy moving and starting up a new business, so I…
Tag Archive: video
Still loving stills, but appreciating the authenticity of video
It seems to me, on balance, that high-def video ought to be the medium of choice whenever a company wants to convey gravitas and credibility; small video cameras are the best way to deliver photo-journalistic impressions. For dramatic storytelling, cinema is still the king… But for sheer artistic impact and the crystallization of imagination or reality, still images have regained a lofty place near the center of the visual pantheon.
Refreshing talent, refreshing subject
Paul Pryor, excellent documentary style video producer from Austin, created new Charitywater fundraising video.
How to motivate with video 2: Six ways to inform the mind
Here are 6 tips on keeping our content informative … without preaching: Talk like you’ve been listening. Today we need the audience’s permission to present our movie. So approach them with a listening attitude — a perceptible sensitivity to why they may be troubled, baffled, or bored. Acknowledge the barriers, their questions. This is really…
Finally, something fresh
Oh, boy, finally I’ve got something brand new to share. These admissions projects, in which every nuance must be weighed and balanced and reviewed by a committee, seem to take forever. It’ll probably get tweaked one more time, but here’s a pretty darn finished version of a contemporary college admissions piece done on a very…
Appreciating the Audience
The most important part of successful communication is to appreciate the audience. Hillman Curtis styles it, “Eat the Audience”. It means to know, to have empathy for. It also means to honor, or value their perspective, their biases, and their preferences. And it means to understand and have emotional intelligence regarding how our own perspectives…
Authentic process video
Just bought a T-shirt for a friend, and the site’s product “how we do it” video has a cool aroma of authenticity. Here the storytelling device is the POV of the shirt, from mind of customer to body of customer, and everything in between. [I used this device for a Nestle production a few years…
Twitter soon obsolete? Tell me something I didn't know… :-)
Jason Clark writes a great article in the iMedia Connection blog on the topic, “Why Twitter will soon become obsolete”. Key takeaway from his perspective: Google Wave is the Next Big Thing. His article is well-researched and tracks other milestones in the social networking world: MySpace, Facebook, all the way back to the email and…
Great video
Thanks to Artie Isaac for putting this one on his blog. Excellent concept and execution … and a worthy topic for a change. [youtube=http://www.youtube.com/watch?v=Sk-3CGlSrh4]
College Humor spoofs College Videos
A well-placed set of barbs really raises the question: does any college really need a video? Certainly, not, if it ain’t authentic and substantive. Enjoy. [youtube=http://www.youtube.com/watch?v=hbsdlSpA2GU]
