Tag Archive: web video

Popcorn makes movies better

Though I’m a video producer, I’ve always felt that video on the web lacks the interactivity that drew me to Flash when it came out in 2000 or so. In fact, back then video was so utterly impractical that Flash was a necessity for light weight, interactivity, and preloading of content. Now a new Mozilla…

Google’s branding clinic: 3 reasons why its new Chrome spot works

The web is … well, that’s obvious, isn’t it? The web is what you make of it. It’s amazingly informative and blazingly deceptive. And increasingly, it’s video. Which is the point of Google’s new spot. Why does Google hope to build its brand — and its YouTube viewership, Chrome browser usage, and search engine business…

What kinds of video are people watching at work?

According to research reported by Wistia, 64% of Americans admit to watching video on their mobile devices at work. 53% are men and 34% of women. Hmmm…. that only makes 87%. Not sure what sex the other 13% are! 37% don’t care if they’re caught… the others watch on the QT. Here’s what they say…

The debt ceiling test: communicate or fail?

Like many Americans who worry about the future and wonder about the best policy to pursue, I watched the President’s speech Sunday night, and Rep. Boehner’s immediate response afterward. They offer a sobering lesson on how ineffective the use of video be when we care about our message the most. Don’t let the high stakes…

9 Tips for video self-production

Here are 9 guidelines for self-producing video for the web. … SOUND QUALITY – Put audio quality first! … KEY LIGHTING SOURCES – Use one “key” … Try to keep the light about 3/4 wrapped around your face … RIM LIGHTING – A small amount of light coming from another source … EYE CONTACT – Do not attempt to monitor yourself during filming…. Imagine a smiling face, a person you are making eye contact with… not a camera.

Mike Whitmore knows how to use video

I’ve been following Mike on Twitter since sometime last fall. We haven’t met yet but I already feel like I know him, because I just watched his two promotional videos on the web. The first one uses stop animation to tell a story about his company: I like the simplicity and friendliness of this approach….

Top 10 admissions websites (not)

Mary Beth Marklein is a great reporter on the college communication scene for USA Today but I am not impressed with the NRCCUA list she shared recently: Lawrence University Pennsylvania College of Technology LeTourneau University University of New England Bellarmine University Wayne State University Gonzaga University Saint Vincent College and Seminary Lakeland College Newberry College…