The web is … well, that’s obvious, isn’t it? The web is what you make of it. It’s amazingly informative and blazingly deceptive. And increasingly, it’s video. Which is the point of Google’s new spot. Why does Google hope to build its brand — and its YouTube viewership, Chrome browser usage, and search engine business…
Tag Archive: YouTube
The lowly DNA of Zack Tampax
What’s left is the feeling that you’ve just had a joke played on you. It’s not fiction; it’s product placement. It’s not art; it’s science wrapped up to look like art. Look into Zack’s DNA, and you find … the same 1950s materialism that gave us Soap Operas.
Vision of students – video reply
The Chronicle of Higher Education reports that Michael Wesch’s video on the state of student learning in Web2.0 America has been augmented by a remix that adds the racial dimension. Michael responds that they considered including racial statistics to the original but felt it was too emotional of an issue and would “draw attention away…
Is this a trend?
I first noticed it at Denison. I’d seen several presidents come and go at Denison and OWU; I’d met Gordon Gee at OSU; but not till Dale Knobel did I notice a President who was equally, it seemed, a scholar, a historian, with a life of his own aside from being President of a university….
Fair use abuse
This Chronicle clip talks about the academic/pop culture remix uses of copyrighted video on the web. The American University profs in the interview claim that the sorts of uses they sample for the reporter are fair, and contribute to a new kind of dialog among people. I’m not inclined to agree. I think most of…
Authentic authenticity
Over the last few weeks I’ve kept coming back to the issue of authenticity, as discussed on YouTube and as advocated by Andy Beedle. Authenticity is my mantra, my corporate compass, but YouTube’s shock-schlock and Beedle’s quest for viral humor seem to me to be cheap substitutes for the real thing. Here’s a year-end reflection…
Humor as perpetual emotion
An open letter to Andy Beedle… I’m an Andy Beedle fan. Love your sense of humor, admire your ability to assemble a creative staff and deliver a measurable marketing success to college clients. I share your commitment to the college market, and share your perspectives on many issues related to marketing to Millennials, including the…
Authenticity on YouTube: Q and A
Here’s another Becky Roth video, this one from her personal vlog: Authenticity [youtube=http://www.youtube.com/watch?v=zh3R90HAyOQ] Here are my “answers”: 1. If it’s produced can it be authentic? Yes, if the assembled moments are authentically “found moments” or else “realistic moments” which communicate a truth about some aspect of the human condition. 2. Can it be authentic if…
Authenticity on YouTube
From one of Mike Wesch’s students, Becky Roth, comes this documentary: [youtube=http://www.youtube.com/watch?v=88DbZzzwow0] Near the end a college-age student asks, “As long as you know it’s fake, what difference does it make?” He seems to be in the minority: most folks want to feel like what they are watching is authentic.
