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 New Ideas: GPS college tours

GPS college tours

 

College admissions departments struggle with personal ways of delivering content to parents and students who come for campus visits. The best authority I have found on this important marketing effort is Jeff Kallay. He does a great job auditing campus visits for colleges, so they can find ways of improving the experience for their prospects.

While the "in-person" approach is by far the most important, there are a growing number of compelling reasons for developing a GPS-based media tour that visitors can play on an iPhone or other mobile platform. I can create content and deliver it via iPhone ap for you. I'll have samples soon. Call me to discuss.